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SEAT
IBH
It´s a Show car stemming from SEAT’s brand values, with the intent of strengthening the company's image regarding emotion and technology. It´s a show car that leaves no one indifferent, and introduces the public to SEAT's design language and technology.
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It boasts technical prowess and innovation, that its shown to the public making use of light and semitransparent materials. Allowing for the mechanical and running bits to be seen. Its design is dynamic and architectonic, formulating an athletic and precise concept, that brings together the interior and the exterior.
Client
SEAT / Autobild - 2012
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Work
Research & Ideation
Product Design
Sketching/CAD/Rendering
Mock Up
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